Wallpaper Times Newsletter Volume 1
Letter from the Editor - "Talking Trash"
Welcome to this inagural issue of the "Wallpaper Times." In this newsletter, to be published twice a year, we will cover topics of interest to the increasing number of consumers who recognize the beauty, and appreciate the value, of wallpaper. The industry is certainly changing as are the customers who purchase the product. There is no such thing as a typical wallpaper customer. And, the range of materials and pattern choices make wallcovering an excellent choice for any decor from the most traditional to the most contemporary. Even the uses for wallcovering are evolving.
For the Love of Wallpaper - Top Rated Seller
For the Love of Wallpaper™ is pleased to announce that, as of September 20, 2011 we have been selected as an eBay Top Rated Seller. This is a real honor, especially for a store such as ours which has only been selling on-line for a few months. The criteria for selection are based on volume, number of transactions & customer feedback on 4 critical performance measurements. We are grateful to our customers for having contributed to our success - it is all due to YOU. Thank You.
Unlocking the Mystery - Single Roll, Double Roll, Measurements...Oh My!
The wallcovering industry has managed to confuse customers for years over product specifics. Even today, advertisements for wallcovering are not consistent in how they describe the product being offered. Some ads are priced per single roll, some per double roll; some offer the dimensions for a single roll, some for a double roll.
Manufacturers typically package wallpaper in double rolls, while most hand prints come in triple rolls. Most wallcovering is 20.5 inches wide although some patterns are 27 inches wide and some, particularly grasscloth, are 36 inches wide. A double roll of wallcovering that is 20.5 inches wide is 33 feet long. A double roll of wallcovering that is 27 inches wide is 27 feet long. A double roll of wallcovering that is 36 inches wide is 24 feet long. So if you are ordering a single roll, you will want to divide the double roll length dimensions listed above, in half.
Wallcovering is almost always priced per single roll but then you have to double that price to get a double roll price which is how the product is typically packaged. **PLEASE NOTE** The next paragraph no longer applies, as we have changed to listing double rolls (see Spring/Summer 2012 Newsletter). Unlike most wallcovering companies, For the Love of Wallpaper™ will actually cut a single roll of product! So, when our prices are quoted, they are for a single roll. This is perfect for those customers using wallpaper for a craft project (dollhouse or scrapbooking for example), who only need a small quantity or for customers who would like to have some extra paper on hand for repairs.
Design Ideas from the World of Wallcovering
Wallcovering is moving towards high drama. The drama is achieved by adding texture and three dimensional objects to designs that run the color spectrum from deep purples to warm blacks and glacial whites. Colors tend to be richer, deeper and more noteworthy than the typical pastels of the past. And the new textures incorporate a full range of natural materials that are impregnated into the actual substrate. Included are sand, glass, crystal and metallic shavings. The result is a unique, random, custom finish.
|And making a comeback into this exciting world of glamour and custom looks is foil. But this foil has a brand new look, one that is worlds apart from the foil of the past. The new foil incorporates texture and is an elegant addtion to special spaces in either gold, silver or bronze finishes.|
For this inagural issue, we are featuring a Pennsylvania kitchen. The owner is of European heritage and she wanted to create a special European-style environment. Using our BloomTime floral #61 pattern , she was able to achieve her objective in a cost effective but also very dramatic way. She was thrilled with the results & we are delighted to show you the finished product. If you want to submit photos of your project that was created with product purchased from For the Love of Wallpaper, please send them via email to: firstname.lastname@example.org.
Installation Techniques - Water Trays vs. Adhesives
Water boxes or water trays are often the product of choice for pre-pasted wallpaper. But, based on years of experience, the experts at our partner company U.S. Wallcovering, have come to question the use of water trays. When you use a water box (tray), the basic ingredient is 'water' & it is difficult to control the rate of water absorption which can ultimately impact the quality of the total project.
If you use a water box for pre-pasted wallpaper, the water will cause the paper to expland. The water will evaporate quickly not allowing the paper adequate time to expland to a stable size. Under these conditions, when you take the paper to the wall, the paper is still absorbing moisture & you will have to smooth out bubbles & wrinkles. You will end up overworking the paper beyond its stable size. Once the paper reverts to its natural stable size, you will get shrinkage of seams and seam curling.
The preferred installation method for pre-pasted papers is to use an Adhesive designed for pre-pasted paper. Apply the Adhesive with a roller (roller is preferred over a brush for a more uniform application) to one-half of the wallpaper strip & fold the strip towards the center; then, apply Adhesive to the other half of the strip & fold that towards the center. Then loosely roll (do not fold) the entire strip up and let it rest for 7-8 minutes. This is referred to as Booking. The Adhesive does not evaporate as quickly as water, thus allowing adequate time for the paper to expand & become stable during the 7-8 minute booking process.
Note: This article refers only to wallpaper or sidewalls. It is acceptable & efficient to use a water box for Border applications on clean walls.